What Does Your Brand Say About Your Business?

The word “branding” gets thrown around a lot. While it’s great that people know what the word is and sense that it’s important to building a business, it’s still loaded with ambiguity for many.

The term itself, as well as a slew of other business jargon, comes across as especially vague for business owners and entrepreneurs who either don’t have formal training (in the areas of branding or marketing) or minimal amounts of it—and rightly so.

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