What is IPSY?

IPSY was founded on a singular mission: to inspire individuals around the world to express their unique beauty. Everything we do is to support you on your journey to self-discovery, so you’ll feel confident letting your unique beauty shine every day.

IPSY was born out of the YouTube beauty movement (spearheaded by makeup artist Michelle Phan), and we fearlessly support the self-expression and inclusivity that made it happen. That’s also how the Glam Bag—a set of personalized beauty products you can’t wait to try, test, and tell your friends about—came to life.

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